A/B Test Console

Background Check Bridge Pages

Five emotional angles, five full bridge pages. Send each one a slice of your Facebook traffic and measure which angle converts best for your audience.

How to run the test

  1. In Facebook Ads Manager, create 5 ad sets (or one campaign with 5 ads) pointing to /v/pain, /v/curiosity, /v/benefit, /v/fear, and /v/safety.
  2. Split budget evenly. Match each ad's emotional hook to its bridge page angle.
  3. Track outbound clicks on the CTA as your conversion event. Let it run 3–7 days before picking a winner.
  4. Scale the winning angle; iterate copy on the runner-up.